To better showcase their expertise + align with a refreshed brand identity, James & Wells needed a new website that would reflect their standing as industry leaders
James & Wells has been a leader in intellectual property law since 1979, helping businesses protect, leverage, and grow their innovations. Partnering with brand agency Principals, Calibrate led the digital execution - translating their new identity into a seamless, high-performing website.
James & Wells' existing website no longer reflected their market-leading reputation or modern approach to IP law.
To better showcase their expertise and align with a refreshed brand identity, they needed a new website that would reflect their standing as industry leaders while delivering an intuitive user experience.
Their digital presence needed to align with their refreshed brand identity while improving usability, accessibility, and engagement. The challenge was to create a sophisticated yet approachable platform that effectively communicated their expertise and reinforced their position as trusted advisors.
Working closely with Principals, Calibrate translated James & Wells’ new brand identity into a refined digital experience. Wireframes and UX prototypes were developed to ensure a user-centric approach, balancing sleek aesthetics with practical functionality.
The goal was to create a site that was both visually compelling and strategically structured to guide users toward key services and insights.
Seamless Brand Integration
A new digital design system was created to bring consistency to the online experience, ensuring that James & Wells’ refreshed branding was applied cohesively across the site.
Thoughtful typography, dynamic layouts, and an intuitive navigation structure reinforced the brand’s values while maintaining an accessible, professional feel.
Content + Experience Optimisation
To enhance user engagement, the site was designed with clear pathways to information, making it easier for businesses of all sizes to find relevant services.
The content framework was optimised to position James & Wells as thought leaders, integrating case studies, insights, and expertise in a structured and digestible format.
Technology Stack
The Results
The transition to Klaviyo has transformed Babies.co.nz’s email marketing, delivering:
Higher Engagement Rates – Smarter segmentation and AI-driven recommendations boosted open rates and click-throughs.
Revenue Growth – A more strategic, data-driven approach to email marketing contributed to a significant lift in email-attributed sales.
With a future-proof email marketing strategy in place, Babies.co.nz is now well-positioned to drive continued growth and deepen customer relationships through smarter, more personalized communication
