As Nutribullet's digital presence grew, so did the need for a more sophisticated marketing automation platform—one that could seamlessly integrate with eCommerce, optimise customer engagement + scale across multiple regions.
For Nutribullet, a best-in-class retention strategy required a marketing platform that could do more—more automation, more personalisation, and more seamless integration with their eCommerce ecosystem.
To achieve this, Nutribullet partnered with Calibrate to migrate from their previous platform to Klaviyo. Leveraging our expertise as Klaviyo Gold Partners, we ensured a seamless transition, implementing advanced automation, multi-region segmentation, and a structured deliverability strategy to maximise performance.
Beyond the migration, we developed a high-impact lead generation campaign, designed to rapidly grow Nutribullet's subscriber base, capture valuable customer insights, and drive incremental revenue.
As a global brand, Nutribullet required a seamless transition that aligned with its eCommerce operations across regions.
Calibrate, as a Klaviyo Gold Partner, executed a structured migration - configuring multi-region accounts, integrating with eCommerce stores and ad platforms, and implementing a phased warming strategy to maintain strong deliverability.
Custom master templates were designed to streamline content production, while automated customer journeys were built to increase conversions.
Enhancing Customer Engagement Through Automation
With Klaviyo’s advanced automation capabilities, Nutribullet could deliver more personalised, data-driven experiences.
Automated flows were established to nurture leads, re-engage past customers, and optimise the post-purchase journey. Ongoing testing and refinement continue to enhance customer lifetime value and retention performance.
Scaling Audience Growth with a Bespoke Lead Generation Campaign
To rapidly expand Nutribullet's subscriber base, Calibrate developed a multi-region lead generation campaign. A dedicated microsite allowed customers to enter a giveaway to win Nutribullet products by subscribing and sharing their product preferences; with a referral tracking system to encourage organic growth by rewarding entrants with additional entries for each friend they referred.
The campaign delivered impressive results:
- 20,000+ new subscribers joined the Nutribullet database.
- Valuable product preference insights were collected to inform future marketing.
- 150% ROI generated from incremental purchases.
Continued Growth Through Smarter Retention Marketing
Since launch, Nutribullet's marketing platform has continued to evolve. The lead generation framework has been successfully redeployed for additional brand campaigns, and ongoing optimisation ensures Klaviyo continues to deliver strong performance.
By combining automation, data insights, and innovative growth strategies, Nutribullet is well-positioned to drive long-term customer engagement and revenue.
Technology Stack
The Results
The MTF Finance annual report celebrated the “Best Sales Performance” ever with sales up 11% to $670 million – largely due to a 41% increase in online loan applications year on year.
Calibrate’s use of offline business data, with clear sight of online conversions as an indicator, helped guide stakeholders at MTF Finance through process of test-learn-optimise.
MTF Finance were able to act on live campaign results, and when customer attraction and conversion hit its optimal point, they were able to scale their campaigns and maximise the return on their investment.
The Guardian Guy brand platform has been well received with brand metrics and search demand increasing for MTF Finance.
“We've delivered a record year for sales, which included the biggest month in MTF Finance history. This is the outcome of a year of investment in new products, marketing + improving technology.”
